It's A Gift

…some thoughts about gifts and giving and about life in general

Archive for October, 2012

SEO Revisited

Saturday, October 20th, 2012

I’ve seen lots of small businesses moaning about Google updates and saying that their online businesses have gone straight into the toilet after the latest one. I have a tip for you all. Have you actually done a search on your keywords to see what comes up?

I listed an accessory item on one of my sites and was amazed at how many orders I received. As it turns out, there really wasn’t a lot of competition for that keyword at the time. I had been to busy over the summer to give it much thought, but realized a couple of weeks ago that the orders had dried up. I did a search and found that, sure enough, my site had dropped from high up on Google’s first page to the second page (which is pretty much the same as the 50th page in terms of people ever seeing it).